If you are familiar with trade show programs, then you probably have heard about exhibition companies. However, whether you are looking to gain a deeper understanding of the subject or are not entirely familiar with what an exhibit company is, this article takes a closer look, focusing on how exhibitors can leverage both exhibition companies and audio visual firms to reinforce their brand.
What is an Exhibit Company?
An exhibit company is an organization that provides services in connection with the design, production, and management of trade show exhibits.
These organizations deliver exhibits and trade show solutions geared towards providing exhibitors with everything that they need for a successful exhibition. Some of these services include the administration of logistics, storage and preparation of exhibit properties, graphic and exhibit design, custom fabrication, etc.
A good display company consistently strives to find ways to solve problems and provide better service in response to a client’s exhibit needs.
How Exhibit Companies Use Audio Visual (AV) to increase Their Presentation and Presence
Advancements in technology have helped exhibit companies in their attempt to provide dynamic displays that bring trade show exhibits to life through the use of audio and visual equipment such as computers, digital displays, monitors, projection screens, DVD players, music, speakers, stereo systems, etc.
Audio visual plays an integral role in enhancing the exhibition space through sound, video, lighting, and graphics. Consequently, exhibitors usually require equipment such as computers, plasmas, as well as unique lighting for their stand. Exhibitors with larger stands may have their logo, branding, or a color splash projected onto the wall to showcase their space and to enable them to stand out from the crowd.
AV tools such as speakers, microphone, screens, and projectors are placed in conference or seminar areas to make the organizer’s content visible, and their voice heard. Roaming microphones are also provided for press conferences so that journalists who wish to ask questions will be able to do so loud and clear.
Lighting and full visual equipment are set up during larger congresses and awards ceremonies to spotlight winners or key speakers.
Why an Exhibit Company Would Want to Partner with an Audio Visual Company
While exhibit companies can provide the core services needed to design and build an exhibit, some often lack the resources, tools, or skills necessary to bring the exhibition space to live and ensure that their client’s product is the center of attention at the venue.
For that reason, they favor an approach whereby they partner with reliable audio visual companies that can make the room come alive with great lighting, audio, video, and graphics.
Exhibit companies can rely on the knowledge, experience, and understanding of exhibition regulations of AV companies to engage the audience and help their clients deliver their message in unique and creative ways.
This is because AV companies know the local venues, have the technical management and expertise for sound, video, lighting, graphics, digital systems, etc., and possess all of the equipment an exhibit company would need to host an exhibition on their clients’ behalf successfully.
What Kind of Audio Visual Might Be Used in an Exhibit Booth?
As an exhibit company, there are a variety of audio visual you can use in your exhibition booth if you want to add exciting details to your event and project a strong image for your client’s product or service. They include:
- Digital stage banners and wide screens
- Laptops
- Digital video camera
- High-impact video
- Animation
- 3D projection mapping
- LED walls
- Projection screens
- Audio equipment (amplifiers, speakers)
