Even though technological advancements of the 21st century introduced new challenges for doing business, it also brought new opportunities for businesses willing to change and adapt to the new environment. Product presentation is one of the areas that has been dramatically transformed by advances in technology. Currently, many businesses across the world have replaced traditional product presentation options, ,such as billboards, with digital signage. Some digital signage options that have been adopted by businesses for presenting products includes interactive multi-touch screen kiosks, mirror screens, information screens, and digital glass.
Transparent screens in conferences, tradeshows, showrooms, and other business events are used in several ways to draw consumers into companies’ display space. Interactive touch screens are used to allow consumers and potential customers to interact with the screens and acquire answers that they seek, such as types of products, price range, features, and retail stores where they are offered. Also, transparent screens have been applied to interactive boxes and kiosks, such as the Hype Box offered by Total Rental Solutions. These display tools allow businesses to present products and make a lasting impression on consumers. Since the actual product can be seen behind the screen, it’s a totally new way of presenting the product.
The main weakness of traditional presentation options stems from the fact that information is highly perishable within a short time span and there is no interaction. Once a consumer has viewed a product and made a decision whether to purchase or not, the information is no longer fresh or relevant to that consumer. Interactive multi-touch kiosks address this weak point very effectively by allowing the businesses to create new content, target multiple consumers, and give prospects a chance to interact. In showrooms and tradeshows, companies use interactive kiosks to present new products or new content of old products from a fresh and insightful angle and perspective. For example, Coca Cola uses interactive screens to present their drinks as cool thirst-quenchers and energy boosters simultaneously to target various segments of consumers. These interactive tools are increasing customer engagement and audience attention like never before.
The rigidity of traditional product presentation options makes it impossible for businesses to change content instantly in response to changes in preferences and tastes. On the other hand, the physical nature of traditional presentation options creates a perception of trust and security among consumers influencing them to purchase. Interactive kiosks used in tradeshows and showrooms, such as Hype Box, exploit this strength by providing a physical display space with transparent multi-touch screens. This allows several consumers to interact with the display kiosk or box simultaneously enticing potential customers. Even products that have no features, like soda, can be displayed in a cool and interactive way using these displays. It is undeniable that the Hype Box and other smart windows introduce a new era of product presentation using transparent touch screens. Total Rental Solutions offers the Hype Box as part of its full-service Audio Video rentals for events, conferences, and tradeshows.
