Event environments are full of design details, from the humblest pencil to the entire style and layout of your event booth. Of all the design elements, signage easily stands out as the single most important. It draws attention, communicates your brand, and most importantly, conveys a message.
Working out the best form of signage, as well as the best placement, are crucial. You don’t want your signs to blend into the background and get lost in a sea of competitor and partner messages. Standing out from the crowd is a must.
Traditional signage — banners, sandwich boards, etc. — will always have their place, but innovations in technology have given companies a wealth of options to choose from to create memorable moods with their signage. Here are the best.
Illuminated Signage
Illuminated or lit signage can mean a lot of things. In its simplest form, it literally means just shining a light on your sign so it’s easier to see. But that’s hardly innovative, is it?
More attention-grabbing forms of lit signage include backlighting your posters. This makes them stand out in just about any location you put them. Simple neon light signs are enjoying something of a resurgence in popularity today as well. Why not highlight your message in bold, strong colors? Attention to the minute details in this form is sure to be a crowd pleaser.
If you want to get really fancy, use projectors to display your signs — on blank surfaces, on crowds, on your stall. The options are many and it will grab the attention of your audience very quickly. This option not only looks extremely sleek and professional, the end goal of conveying your message properly will be met.
Unique Display Methods
Nowadays, we as a society thrive off new, challenging, and inventive aspects to incorporate into our world. The poster board days are over. Instead, upgrade to wood for a rustic appeal, or faux metal for a more urban appearance. Redesign the shape of the poster even — a large smartphone cutout, for example, is a popular choice for something a little different. Aesthetics is the name of the game here.
Go 3D
Be bold – as it is an action to be embraced. Large 3D cutout letters spread over an event space create not just a large, eye-catching design, but also an immersive one. Your audience can walk amongst your signage in 3D space. Thus, allowing them to fully incorporate into your space. Use large letters to print smaller messages and encourage people to really engage with your signs. It’s expensive, and a little more work to organize, but definitely worth it if you have the option.
