Used originally during trade-shows and exhibitions, video walls can now be spotted more commonly in different sectors. This medium of presenting is becoming increasingly popular day by day, because video walls reach out to a larger audience, attracting their attention in a better way and aiding engagement; these large screens stand out in crowds. Another reason behind their popularity is the reduction in their costs and weight. Thanks to technological advancements in the audiovisual department, lightweight, attention-grabbing video walls can now be implemented almost anywhere, in any size.
Here are 4 top use cases of video wall displays, utilizing both direct view fine-pitch LEDs and bezel LCD displays.
Education
College and school campuses, art centers and stadiums make use of video walls for many purposes. These include communicating campus messages for events, making important announcements, showcasing school pride and a lot more. As the large colorful displays are visible throughout campus, they have a significant positive impact on information retention among faculty members, staff members and the entire student body. Higher education institutions make the most of using video walls, they use them as tools to promote a spirited engagement by campus communities.
Hospitality
Restaurants and hotels have been using video wall technology in a number of ways around their premises. Entertainment-themed restaurants are gradually moving away from using normal televisions and towards installing huge video walls in large rooms that can show customers big games or live events. Many hotels have installed large-format video walls behind their receptions desks with the aims of greeting their customers, providing them with important information about their services, new offers/bundles and keeping them entertained & engaged during waiting times before check-ins.
Retail
Video wall marketing is most widespread among apparel retailers. They use attractively curated clusters of large displays in their stores with the goal of reinforcing their brand image and creating their store’s theme as they like. Retailers of other kinds use this technology to install video wall displays in important areas which serve as decision points, such as the tops and bottoms of escalators or staircases. Moreover, sometimes entire walls of retail stores, particularly when electronics are concerned, are covered with display screens which ultimately serve as active decor.
Transportation
Displays showcasing details about departures and arrivals have been an integral part of transportation hubs, such as airports, bus terminals and train stations for many years. But digital, modern video walls have changed the game by broadening the types of information displayed. Particularly, airports are utilizing wide tiled displays to display ‘changeable images’ at security areas and check-in counters. As lines shut down or open, the information displayed on the screens changes, keeping those present there updated about the status of each flight.
Getting a video wall installed in a place of your choice is very easy today. For this technology to yield maximum results for your marketing efforts, you must plan the implementation appropriately, keeping your budget and the purpose of installation in mind. The point of installation also plays a major part in the impact your message has on the target audience. Here are a view reasons you should get a video wall.
