First impressions matter, especially in business. Imagine someone entering your office and the place stinks, or you have half of your lunch stained onto your shirt from a spill. It doesn’t set a terribly positive expectation. Yet, just as quickly as you can make a bad impression, you can leave an amazing one.
Besides basic personal hygiene, technology can be a great way to leave a powerful first impression. Walking into an office and seeing state of the art technology leaves a positive image. Moreover, state of the art technology that’s actually functional for the business is even better. Showing off for the sake of it comes across as reckless and immature; showing off and empowering your business is good investment.
So, here are three reasons why you should get a video wall, and leave an amazing first impression.
Brand Awareness
The point of branding is to be seen. Often, the branding itself is only part of the story. The medium it’s presented on does a lot of the heavy lifting. From A frames to furniture to billboards and everything in between, where you show your brand is as important as the branding itself.
Video walls are a perfect, eye-catching way to display branded content. Motion and bright light draw the eye like little else, so a large, wall-sized display of your branding is sure to get attention. Best of all, they can be designed to complement their surroundings and add to the structure, rather than be gaudy eyesores.
User Experience
Video walls don’t just let you make pretty branding announcements. There’s a practical element to them that can’t be beat.
Placing them near point of sale locations can help to upsell customers at the last second. Theaters can use them to up-sell a cinema-goer to buy food, for example, or get theme park attendees to purchase photo packages as they enter.
Using carefully placed and designed walls in strategic locations will add to the customer experience and, used properly, help to raise revenue as well.
Communicate and Educate
Video calls and conferences are growing in popularity as the technology and internet connectivity needed get easier and more reliable. But why consign someone to a small computer screen, or medium-sized TV? Holding a video conference on a video wall gives you a sense of scale and presence you lack when viewing someone on a smaller screen.
Video walls are also great for educational experiences. This can range from providing details about a product or event, to wayfinding in a lobby during a busy conference. The large, easily visible displays make communicating and absorbing information easier than trying to rely on smaller setups. It also allows you to communicate too many people at once, without creating lines at information kiosks.
